Faba isn't just solving a logistics problem - we're addressing a fundamental gender equity issue that affects millions of women daily. The mental load of meal planning disproportionately falls on women, with research showing it occupies 63% of mothers' daily brain space regardless of employment status or income level. This invisible cognitive labor contributes to burnout, relationship stress, and reduced career advancement opportunities.

We're not just creating convenience - we're creating space for women to thrive.

Bailey Reinhart is the founder and CEO of Faba, driven by a deep understanding of the challenges facing working families today.

As a first-generation college graduate who built her way through school while working multiple jobs, Bailey intimately understands time scarcity and the mental load of managing household responsibilities efficiently. This personal experience with juggling competing demands while striving for better outcomes shapes everything we build at Faba.

Bailey's professional background in Human-Centered Design consulting for Fortune 100 companies taught her to identify genuine user pain points versus assumed problems. She's spent over 2.5 years researching this space, conducting extensive user research with nearly 1,000 potential customers to ensure we're building something that genuinely moves the needle in people's lives.

Her farming family background instills the resilience and determination necessary for entrepreneurship, while her design expertise ensures we stay grounded in solving problems for everyday families rather than tech-savvy early adopters.